Sam Bingham.
Relaunching this creative foundation brand was a mammoth task but one that needed to be done. I wanted the brand to represent Sam as an individual in a complete and overarching manner. Minimalistic styles were used throughout the relaunch of the brand.
This page is a collection of work that aims to support and bring cohesion to the rest of the portfolio found on this website.
Sam Bingham.
Sam Bingham.
Sam Bingham.
Sam Bingham.
The use of wording for the logo was important as there was no singular image or graphic that could accurately summarise the portfolio of Sam Bingham. As a result this font flows through to every aspect of his website and visual identity.
The use of the plant based image acts as a catalyst for the brand with foundations strongly rooted in creative direction. The stem serves as the brand and the leaves serve as the projects that are to be undertaken.
Green was the colour of choice as a result of this main image that was used across the website and graphic design elements.
Additional work that Sam has undertaken includes book design work. Pure Glass was a lens catalogue that was brought to life during his time at Fujifilm to allow customers to gauge a more detailed look at potential lenses for their Fujifilm camera kit.
The book was distributed digitally, alongside physical copies that customers could keep and take home to serve as a coffee table piece. A variety of imagery was used from the diversely talented Fujifilm X-Photographer community.
This project included the curating of content, design of the book itself, along with personally delivering it to the many clients in the Fujifilm space.
Part of Sam's relaunch included a variety of Instagram reel based content that served as previews of the work he was undertaking. This included lifestyle and gym based content that aligned directly with his clientele.
This style of content carries an underlying story and was shared in vertical form only. Documenting the journey is an important part of Sam's work so it was important to relaunch the brand with this in mind.
On top of this the use of photographic assignments on the website showcases where his true roots fall and his desire to uphold the photographic journey he is on.
