Sydney & Jo are based in the beautiful Ubud region in Bali and have a wealth of knowledge across the heatlh, wellness and relationship space. Their brand, Original Source aims to be an uplifting source of information for individuals wanting to grow and develop in these areas of their life. I experienced their character first-hand which radiated welcoming and friendly traits. These traits were important when curating the content for their brand. The idea that prevailed for Sydney and Joe centred around establishing a creative and personal creative voice. Due to the nature of their services, it was important for their customers to gauge who they were and how they worked together as a duo.
On top of this, the beautiful aesthetic of Bali upheld and shined through in the content, exaggerating the nature of their services.
All encompassing social approach.
'A healthy body through the use of a vegan lifestyle and daily movement.'
Sydney & Jo are the foundation to Original Source so it was fundamentally important to launch with this in mind. The additional elements of services and offerings were then layered and released following.
