Life Fitness is one of New Zealand's most prominent fitness equipment suppliers, serving both public and private gyms nationwide. The equipment spans both cardio and strength based realms with a variety of additional brands such as XEBEX and Hammer Strength rounding out their catalogue as well.

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The brand focuses their content towards clean, walkthrough based showcases aiming to portray both the equipment and the gym in unison. It was important to coordinate flow and spatial awareness of gym equipment throughout the content as this is a crucial element to how a gym floorplan is structured.

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The brand specifically focuses on landscape based content as a more fluid approach to client showcase however the videos ultimately serve as brand assets for the respective gym outlets on their social media channels.