Flex Fitness is on a mission to help Kiwi’s prioritise their health and wellness through access to state-of-the-art equipment and expert advice. The Colombo club situated in the boutique Colombo Mall, has set itself up to serve the Central Christchurch market well.
This work was undertaken on behalf of Life Fitness and was designed to follow the journey, from construction all the way through to installation and the final tour.
Working alongside this club over a period of time allowed Sam to see things unfold from a unique perspective with the storytelling based content serving as great assets for the club and heartfelt memoirs for the owners.
Given the duration of the relationship, Sam was able to capture a variety of imagery from the construction stages, all the way through to opening. A selection of photographic assets was useful for the club to utilise in and amongst their social and web environments. It was important within the imagery to ensure there was a sense of isolation for each piece of equipment, alongside a variety of wider environmental type shots.
