Flex Fitness is on a mission to help Kiwi’s prioritise their health and wellness through access to state-of-the-art equipment and expert advice. The Burnside club has recently opened and serves a premium look and feel for a diverse range of members.
The idea behind the content for the Burnside club was to implement a variety of character shots to uphold the community feel we wanted to convey. This included profile shots, community engagement and a consistent look and feel across the brand identity.
Extending upon the work carried out for Life Fitness, the relationship between Sam and the Burnside club naturally aligned and continues to flourish.
Community is an integral part of any gym community so it was important to prioritise and showcase this throughout the content. Utilising a variety of group shots, alongside individual portraits of the team, we were able to curate a welcoming look and feel for prospective members.
